Privacy Policy
Last updated: 17 April 2026
About this website
Trip Tours is a commercial brand owned by Trip Tours Madrid SLU, the company legally responsible for the processing of personal data collected through triptours.es.
This website specialises in day trips from Madrid to Toledo, Segovia and Ávila. Trip Tours operates under an affiliate commercial model with official tour operators (see Business model and affiliation section below).
Data Controller
- Legal name: Trip Tours Madrid SLU
- Tax ID (CIF): B56592975
- Registered address: C/ Embajadores 96, BJ A, 28012 Madrid (Spain)
- Customer service location: Puerta del Sol, 28013 Madrid (Spain)
- Main email: info@triptoursmadrid.com
- Private groups email (exclusive): bespoke@triptoursmadrid.com
- Customer service phone (day trips): +34 667 88 48 92
- Main phone: +34 674 441 818
Information we collect
We may collect the following personal data when you interact with triptours.es:
- Full name
- Email address
- Phone number
- Preferred language
- Information about the requested day trip (date, number of people, destination, interests)
- Browsing technical data (IP address, browser type, pages visited) via cookies
- Any additional information you voluntarily provide through our forms or WhatsApp
We do not collect banking or credit card details directly. Payments are processed through the secure platforms of our partners (see Business model and affiliation section).
Purpose of processing
Your personal data is used to:
- Manage your booking or enquiry about our day trips and, where applicable, transmit it to the relevant operator (Yellow Tours or Big Bus Tours).
- Reply to your enquiries via forms, WhatsApp or email.
- Send you relevant information about your booking (confirmation, reminders, itinerary changes).
- Improve our services through aggregated and anonymous analysis of website use.
- Comply with legal obligations in tax, accounting or consumer law matters.
Legal basis for processing
The processing of your personal data is based on:
- Your explicit consent when submitting a form or contacting us
- The execution of the contract for tourism services when you make a booking
- Compliance with legal obligations applicable to Trip Tours Madrid SLU
- Legitimate interest in improving our services and customer care
Business model and affiliation (data recipients)
Trip Tours operates as an affiliate distributor of official tour operators. The day trips sold on triptours.es are operated directly by our partners, not by Trip Tours Madrid SLU.
When you make a booking through triptours.es, your personal data (name, email, phone, number of people, date) is transmitted to the relevant operator for the actual provision of the tourism service:
- The Yellow Tours (Yellow Tours Madrid) — C. de San Bernardo 5, Local 13, 28013 Madrid. Web: theyellowtours.com
- Big Bus Tours Madrid — Fountain Neptuno, Paseo del Prado 3198, 28014 Madrid. Web: bigbustours.com
- Ventrata — booking technology platform that integrates operator products
Additionally, your data may be processed by the following service providers acting as data processors:
- Make (Celonis) — booking and customer service automation workflows
- Google (Google Ireland Ltd.) — aggregated analytics (Google Analytics), Maps and Places
- Meta (Facebook/Instagram) — measurement pixel for campaign optimisation
- Vercel — website hosting
- Hostinger — domain registrar
All these providers comply with European data protection regulations (GDPR).
We will not transfer your data to third parties for their own commercial purposes nor sell it.
Your rights
Under GDPR and Spanish data protection law (LOPDGDD), you have the right to:
- Access your personal data
- Rectify inaccurate data
- Erase your data (right to be forgotten) when no longer necessary
- Restrict processing under specific circumstances
- Object to processing where applicable
- Portability of your data in a structured format
- Withdraw consent at any time
- Lodge a complaint with the Spanish Data Protection Agency (AEPD — www.aepd.es)
To exercise your rights, send us an email to info@triptoursmadrid.com or a letter to the address indicated above, attaching a copy of your ID document. We will respond within a maximum of 30 days.
Data retention
- Completed booking data: up to 5 years from service provision (tax and consumer law obligation).
- Enquiry data without booking: up to 12 months from the last contact.
- Browsing data (cookies): according to the cookie policy (see specific page).
International transfers
Your data may be processed outside the European Economic Area when we use US-based providers (Google, Meta, Vercel). In all cases, these providers have adequate guarantee mechanisms under GDPR (standard contractual clauses, adequacy decisions, etc.).
Security
We apply appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, alteration or disclosure. The site uses HTTPS encryption (SSL/TLS) for all communications.
Changes
We reserve the right to modify this Privacy Policy to adapt it to legal updates or service improvements. We recommend you review it periodically. The last updated date is shown at the top of the document.